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酒店管理硕士

(R-DL/0414/7/0202) (04/25) (MQA/PA 10724)

学制

全日制：1年半-2年

入学时间

1月/5月/9月

课程手册

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课程概述：

酒店管理MBA课程注重让学生掌握基础必备知识以及实践技能，这将帮助他们在这个快速发展的酒店行业中成为企业家或营销领导者。我们的课程还让学生能够获取关于战略商业和营销技能、运营问题、服务问题以及与酒店业相关的其他方面的信息。

该课程采用开放远程学习模式授课(ODL)，因此对正在工作并希望继续深造的学生大有裨益。

序号

MQA科目代码

课程名称

学分

1

MKT501

营销管理

3

2

KOSP775

酒店管理领导力

3

3

MHM7410

酒店与旅游管理

3

4

ECO501

管理经济学

3

5

ORG501

组织行为学

3

6

 

选修课1

3

7

MGT503

商业伦理

3

8

ACC501

企业财务

3

9

HRM501

人力资源管理

3

10

HOSP779

服务运营管理

3

11

HOSP777

酒店与旅游管理研究方法

3

12

 

选修课2

3

13

HOSP785

研究生专题研究

6

14

HOSP770

酒店与旅游行业当代趋势与问题

2

15

HOSP633

可持续旅游

3

16

MGT501

战略管理

3

 

    1. 申请者须持有马来西亚资格框架（MQF）第6级的学士学位或或高等教育机构评议会认可的同等学历，最低CGPA不能低于50分；或
    2. 申请者须持有马来西亚资格框架（MQF）第6级的学士学位或或高等教育机构评议会认可的同等学历，若CGPA低于50分，需具备至少5年相关领域工作经验

    国际学生需达到雅思(IELTS)6.0分或同等水平。

  1. 酒店/度假村经理
  2. 餐厅经理
  3. 物业经理
  4. 助理经理
  5. 总经理
  6. 人力资源经理
  7. 市场营销专员
  8. 前厅部经理
  9. 餐饮总监
  10. 团体旅游协调员
  11. 特别活动策划师
  12. 会议策划专员

本项目的首要目标是着重培养学生的管理能力，使其能够应对酒店行业特有的多变环境和挑战。我们同样重视小组项目、实地考察和研讨会等教学形式，此类实践训练将帮助学生在专业服务领域展现才能。

酒店管理MBA项目的核心目标包括：

  1. 提供全球服务业管理的系统知识及实用管理工具，使学生能在所选领域为组织高效贡献价值；
  2. 提供最优质的专业教育和学习体验，助力学生在行业内成长为卓越的管理人才；
  3. 培养适合高级管理职位的专业人才；
  4. 通过行业导向的课程设置，使学生具备应对多元化职业发展挑战的能力；

结合当下及新时代发展需求，提供深造与研究机会。

About The Program

At Lincoln University College, our Master Administration of Business in Hospitality Management (ODL) program is tailored for ambitious individuals seeking to thrive in the dynamic hospitality industry, all while enjoying the flexibility and convenience of distance learning.

Delivered through an Open and Distance Learning platform, this program enables students to gain a robust understanding of essential management principles and operational skills without the constraints of traditional classroom settings. Learners can access course materials anytime, anywhere—ideal for working professionals or those balancing multiple commitments.

Our experienced faculty provide an engaging blend of theoretical knowledge and real-world insights through online resources and interactive virtual sessions. This comprehensive, flexible approach equips students with the strategic thinking and practical expertise required to manage various sectors within the hospitality industry.

Graduates of the ODL program are prepared to lead with confidence and efficiency, positioning themselves for advanced roles in hospitality management across global markets.

The Master of Business Administration in Hospitality Management (ODL) at Lincoln University College focuses on developing both theoretical and practical knowledge needed to lead in the global hospitality sector.

It emphasizes strategic business planning, marketing, service operations, leadership, and entrepreneurship. Key subjects include Strategic Management, Marketing Management, Service Operations Management, Hospitality and Tourism Management, and Entrepreneurship Management. The program is designed to equip students with the skills to address complex challenges in the hospitality industry.

This program prepares students for international careers by incorporating global hospitality standards and best practices into its curriculum.

It offers opportunities to participate in research and encourages students to publish in indexed journals, boosting their international academic and professional credentials. Additionally, the Open and Distance Learning (ODL) format allows students from different parts of the world to access the program flexibly, making it especially suitable for working professionals and international learners.

Career Guidance & Counselling

  • One-on-one career coaching sessions to help students identify their strengths and career paths.
  • CV writing, LinkedIn profile building, and interview preparation workshops.
  • Personalized advice on job hunting strategies in the hospitality industry.
 

Industry/Career Networking Opportunities

  • Notifications about recruitment events, virtual career fairs, and hospitality employer webinars.
  • Invitations to guest lectures, webinars, and virtual workshops hosted by industry professionals.
  • Opportunities to network with alumni, hospitality managers, and recruiters through online events.
  • Collaboration with industry partners for projects, competitions, and mentorship.
 

Soft Skills & Professional Development

  • Online training in communication, teamwork, time management, and leadership.
  • Exposure to digital tools used in hospitality (e.g., Opera PMS, POS systems, hotel revenue management software).
  • Certification programs or micro-credentials (sometimes included or offered at a discount).
 

At Lincoln University College, our Master of Business Administration in Hospitality Management (ODL) program is crafted for ambitious individuals eager to thrive in the fast-paced world of hospitality—without compromising their need for flexibility.  Led by experienced faculty with real-world industry backgrounds, the program combines rich theoretical insights with practical, industry-relevant knowledge. Through interactive online learning platforms, case studies, and virtual simulations, you will build a solid foundation in key areas such as hospitality operations, management, leadership, and customer experience.

Delivered through an Open and Distance Learning (ODL) format, this program empowers you to pursue a globally recognized degree on your own schedule, from any location. Whether you are a working professional, an aspiring entrepreneur, or a passionate learner, our learner-centered approach gives you the freedom to balance your studies with your personal and professional commitments.

This program is ideal for:

  • Hospitality professionals seeking to move into management or leadership roles.
  • Aspiring entrepreneurs wanting to launch their own hospitality ventures.
  • Career changers transitioning into the hospitality industry.
  • International students looking for a flexible and globally recognized business degree in hospitality.
  • Recent Graduates: Graduates seeking to enhance their employability with advanced business qualifications.
 

Every March, July, and November intake

Admission

Academic Qualifications

  • A Bachelor’s degree (Level 6 MQF) with a minimum CGPA of 2.50 or its equivalent; as received by the Lincoln University College’s Senate
  • A Bachelor’s degree (Level 6 MQF) but   have not attained CGPA 2.50.; admitted to be subjected to a minimum 5 years working experience in relevant fields.
  • Route APEL – Candidates must be 21 years or older in the year of application, have relevant working experience and pass judgment APEL conducted by MQA (PPT subject to the basic quota students APEL established that a maximum of 5% of the total population of students in a given time).
  • Other recognized qualifications are equivalent to it by the Malaysian government
 

Yes, if you but have not attained CGPA 2.50 for your Bachelor’s degree (Level 6 MQF); you are subjected to a minimum 5 years working experience in relevant fields.

Your Bachelor Degree transcripts and certificate or APEL certificate along with English Language Proficiency test result for International Students.

No, you do not have to attend an interview as part of the admission

You can apply after you finish your Bachelor degree

There is no minimum age requirement for this program

A successful candidate for the Master of Business Administration in Hospitality Management (ODL) program at Lincoln University College typically holds a bachelor’s degree in hospitality, tourism, business, or a related field. While prior work experience in the hospitality or service industry is an advantage, the program also accepts fresh graduates with strong academic records. The ideal candidate has clear career goals, such as advancing into management, consulting, entrepreneurship, or academic roles within the hospitality and tourism sectors. They possess strong leadership potential, good communication skills, and a genuine interest in the hospitality industry. Since the program is delivered through Open and Distance Learning (ODL), the candidate should be comfortable with online learning and capable of managing independent study. Additionally, a global mindset and interest in international hospitality trends are important, as the program includes a worldwide perspective and prepares students for international careers.

Program Structure and Duration

Full-Time Study: 18 months

Part-Time Study: 24 months

 

Minimum credit requirement for Master of Business Administration in Hospitality Management (ODL) program is 50 credits.

Kindly refer to our brochure by clicking on the link:

https://lucwebcn.lincolnitsoln.com/master-of-business-administration-in-hospitality-management-odl/

English Proficiency

Malaysian University English Test (MUET) with Band 4 OR its equivalent.

English Language Proficiency (for International Students)

  • IELTS at least 6.0 points or

TEOFL score 600 points for international students. 

Yes, the Intensive English Program is available for students who don’t meet the requirement. Successful completion allows for admission to Master degree.

Test scores are valid for two years from the test date.

Submit them along with your application or by the deadline outlined by the university.

Accreditation

Yes, Master of Business Administration in Hospitality Management (ODL) is recognized by MQA and Ministry of Education, Malaysia.

Absolutely. MQA accreditation ensures that the program meets Malaysia’s national quality standards, which enhances its recognition both locally and internationally. Graduates from MQA-accredited programs are often viewed favourably by employers worldwide, particularly in the hospitality and tourism sectors.

Yes. The curriculum is designed to align with current industry practices, offering specializations in hotel and tourism management. It emphasizes experiential learning, project-based approaches, and practical training, equipping students with the competencies required to function effectively as leaders in the hospitality industry.

Yes. Holding an MQA-accredited degree facilitates the pursuit of further education, such as master’s programs, both within Malaysia and internationally. It also supports eligibility for professional certifications in hospitality and related fields.

The accreditation for such programs is typically reviewed and updated every 3 to 5 years. This regular review process ensures that the program maintains high academic standards and stays current with industry developments and best practices

Career Prospects

Pursuing a Doctor of Philosophy in Tourism and Hospitality Management

 

Launching Startups: Graduates with entrepreneurial aspirations can launch their own hospitality businesses, such as boutique hotels, catering services, or event planning companies

Innovation and Intrapreneurship: Some may drive innovation within existing hospitality organizations, leading new initiatives or developing unique hospitality experiences that cater to changing consumer demands.

The MBA in Hospitality Management (ODL) at Lincoln University College builds strong consulting skills.

  • Students learn strategic thinking through courses like Strategic Management and Business Research.
  • Problem-solving and decision-making are emphasized in real-world case studies.
  • The program strengthens communication and leadership through Leadership in Hospitality Management and Organizational Behavior.
  • Students gain analytical skills from Business Statistics and Research Projects.
  • The curriculum includes industry-focused subjects like Service Operations and Hospitality Marketing.
  • The program provides a global perspective, preparing students to advise international clients.
  • A client-oriented mindset is developed through practical assignments and research work.

Graduates are ready to work as consultants in hospitality firms, tourism boards, or start their own advisory businesses.

 

Global Careers:

Multinational Corporations: Graduates can work for international hotel chains, cruise lines, or global event management companies, with opportunities to relocate or work abroad.

International Relations:

Trade and Diplomacy: Some graduates may engage in international tourism development, trade negotiations, or work in diplomatic roles, using cross-cultural management skills and knowledge of the global hospitality industry to build relations between nations.

The program teaches policy and strategy development, which will be useful for public tourism agencies and NGOs. Courses like Hospitality and Tourism Management explore sustainable tourism practices relevant to public service. Students also learn about organizational behavior and service operations, the key for managing public hospitality initiatives. The program also develops leadership and project management skills needed in community-based and government programs. Meanwhile the research projects allow students to focus on social impact and community development in hospitality.

The Master of Business Administration in Hospitality Management (ODL) at Lincoln University College prepares students for teaching and academic roles. Students gain a strong theoretical foundation in hospitality and management.

The program includes a Research Project, helping students build academic writing and publishing skills. Courses in Business Research Methodology and Statistics prepare students for data-driven academic work. Students are encouraged to publish in Scopus-indexed journals, strengthening academic credentials. The curriculum covers theory and practical applications, ideal for teaching future hospitality professionals. The ODL format helps students develop independent learning and teaching strategies, valuable in academia.

Malaysia: Starting salaries range from MYR 48,000 to MYR 180,000 per annum, depending on experience, level and industry.

International:  Starting salaries range from USD 55,000 to USD 120,000 annually depending on experience, level and industry

Tuition Fee and Scholarship

For details about the tuition fees, kindly email admission@lucwebcn.lincolnitsoln.com or imd@lucwebcn.lincolnitsoln.com or finance@lucwebcn.lincolnitsoln.com      

 

 

Yes, for details, kindly email  admission@lucwebcn.lincolnitsoln.com or imd@lucwebcn.lincolnitsoln.com or finance@lucwebcn.lincolnitsoln.com

Further Education

Student can pursue a Doctor of Philosophy in Tourism and Hospitality Management.

Alumni Network

Yes, as a graduate of the Master of Business Administration in Hospitality Management program, graduate will have lifelong access to our global alumni network, which includes thousands of professionals across various industries and regions.

The alumni network offers invaluable resources for networking, career opportunities, and continuous learning, and we host regular alumni events and reunions to help you stay connected.

Our Master of Business Administration in Hospitality Management program has produced numerous distinguished alumni who have excelled in diverse sectors within the hospitality industry. Many have gone on to become managers, directors and supervisors of leading hotels and resorts worldwide. Some have established their own successful ventures, such as boutique hotels, restaurants, and event management companies. Others have pursued further studies at prestigious institutions in countries like Switzerland, Australia, and Dubai, specializing in hospitality or business. Our alumni continue to make significant contributions to the global hospitality industry, driving innovation and excellence in service.

Our graduates of the Master of Business Administration in Hospitality Management pursue management roles across a wide range of industries, including;

  • hotel and resort operations
  • food and beverage management,
  • event and conference planning
  • luxury services management.

Many also secure leadership positions in emerging areas such as sustainable tourism development, hospitality technology integration, and digital transformation in guest services.

Yes, alumni of the Master of Business Administration in Hospitality Management program have numerous opportunities to stay connected and contribute in leadership capacities. They are encouraged to engage in high-level networking events, participate in strategic industry conferences, and share their expertise through guest lectures or panel discussions. Alumni can play an active role in shaping the program’s future by offering management-level internships, recruiting top talent for senior roles, and serving as executive mentors to current students. Additionally, they retain lifetime access to career services, leadership development programs, and advanced management training through exclusive workshops, webinars, and industry forums. This network fosters strategic collaborations and thought leadership within the global hospitality industry.

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